Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool.
1. Use a non-traditional stock.
Instead of using the same high-volume plain white stock that your competitors are using, why not choose something that better represents what you do? If you sell party supplies, for example, consider a business card coated with colored foil. If you own or manage a “hard-bodies” gym, find paper made from rocks! (Yes, there is such a thing.)
2. Use both sides.
Most business cards are not printed on the back, creating a massive opportunity for you. Think “mini brochure.” Add text that tells a story about what your specialty is and what you’ve accomplished. Add QR Codes or augmented reality to take prospects to videos or landing pages where they can learn more.
3. Segment cards to target different audiences.
Just as you can segment your direct mail and email to different target audiences, you can do the same thing with business cards. If you sell landscaping equipment, consider creating one card for customers selling into the residential market and another for customers selling into the business market.
4. Add embellishments and dimensions.
Black-and-white or colored text on white stock. Is that how you want people to remember you? Add iridescence, embossing, foil, or specialty coatings in ways that, when people look at your business card, remember your story. If you sell water systems, for example, add a water drop with a satin coating to pop off the uncoated stock. You want customers and prospects to easily recall your earlier conversation or marketing interaction and why they wanted to stay in contact with you in the first place.
Your business card is a mini-canvas that you can use to truly sell yourself and help people remember you and tell them what you can do. It’s a great opportunity. Don’t miss it!
Source: Inspired by Pat McGrew’s “Storytelling Business Cards” on Print Sample TV