Direct Mail and Digital Marketing

WaWhat was old is new again thanks to thinking inside the box. Add a QR code or augmented reality to any printed marketing piece and you’ve taken your direct mail and digital marketing to a new level.

What is a QR code?

You’ve probably seen them in magazines and other printed materials. A QR code is a two-dimensional bar code that when scanned, generates information that causes a smart phone to take a desired action.

What is Augmented Reality?

Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.^[1]

Direct mail and digital marketing.

Augmented reality is still relatively new to many smart phone users. That means many are anxious to see where a QR code or picture will take them. Add QR Codes to your direct mail to send prospects to your website. It could send them to a landing page on your website for a coupon or free download.

Brochures, menus and catalogs.

Imagine having customers peruse your catalog or menu and giving them a QR code to go directly to a detailed information page where they can order online. What if that same picture or code when scanned with a phone will bring up a 3d model of the product. Or maybe your brochure has a QR code that gives people access to a video demonstration of how your product works.

Business cards.

Want to add an address to your phone contacts? Your information can be uploaded with a quick scan of the QR Code on your business card.

With this technology, all of the possibilities are limited only by your imagination. To get started, there are several websites that help you to generate QR codes. Augmented reality is a bit more complex but achievable. Check with your local printer to have them help you with your direct mail and digital marketing campaign.