Do Your Business Cards Tell a Story?
Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool. […]Read More
3 Misperceptions About Print
Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the Internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print […]Read More
What’s Another Name for Personalized Print Marketing?
What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? Say you are a family-owned hardware store. Typically, a customer walks in, does his shopping, and you are available to answer […]Read More
Is a Custom Magazine Right for You?
When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may never have crossed your mind. But it might be something you want to consider. The use of custom magazines as a customer engagement tool is growing. “Hold up!” you might […]Read More
There Is No “I” in “Personal”
You’ve heard the phrase, “There is no ‘I’ in team.” So it is with print and digital personalization. By itself, data is just that—data. To be truly personal, it takes a collective effort to capture the customer’s attention and create relevant communications that move the needle. Let’s look at some of the most common marketing […]Read More
Print and Digital: Complements, but Not Interchangeable
Print and Digital: Complements, but Not Interchangeable In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean that the two channels are interchangeable, as one […]Read More
Top 4 Reasons Consumers Love Print
Consumers love print! When it comes to communicating your marketing message or your branding, personalized and relevant messaging is more critical than ever. However, the channel used to deliver this message is important, too. After years of research on consumer attitudes and preferences, this reality still stands: print remains consumers’ preferred channel when it comes […]Read More
Direct Mail and Digital Marketing
WaWhat was old is new again thanks to thinking inside the box. Add a QR code or augmented reality to any printed marketing piece and you’ve taken your direct mail and digital marketing to a new level. What is a QR code? You’ve probably seen them in magazines and other printed materials. A QR code […]Read More
Direct Mail VS Online Marketing
If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. This type of campaign is the “Old Faithful” of marketing—businesses count on them because they’re dependable and promise a consistent ROI. You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly […]Read More
3 Tips for Packaging That Really Packs a Punch
Imagine Christmas morning with the most boring parents in the neighborhood. Two kids with bleary eyes and flannel pajamas tumble down stairs excitedly, only to stumble on a pile of building blocks and baby dolls. Their overly practical parents decided that glossy red and green paper was a waste of money. And curling the gold […]Read More