Direct Mail

Online Bounce? Lure Them Back with Direct Mail Retargeting

11/10/2020 Digital, Direct Mail, Marketing, Point of Purchase, Target Market Posted by spadmin

When someone says “retargeting,” many people tend to think of digital ads used to entice a customer or prospect back to a marketer’s website after they visited without making a purchase. But did you know that retargeting can be done with direct mail, too? Say a 30-something trail runner lands on the webpage of a […]

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What Makes “Personalized” Mailings Feel Personal?

10/27/2020 Direct Mail, Marketing, Target Market Posted by spadmin

If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. Say you are a golf fanatic, […]

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Design Your Direct Mail for “Wow!”

10/13/2020 Direct Mail, Marketing Posted by spadmin

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. 1. Know your corners. On a mail piece, the upper right-hand corner is where our eyes […]

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3 Insider Tips All Nonprofits Should Know

8/4/2020 Digital, Direct Mail, Marketing, Not-For-Profit Posted by spadmin

Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three tips for making the most of your efforts. 1. More donations are driven by direct mail + digital. Direct mail is one of the most effective ways for nonprofits to solicit donations. However, these efforts work best in […]

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What’s Another Name for Personalized Print Marketing?

6/9/2020 Direct Mail, Print Marketing, Printing Posted by spadmin

What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? Say you are a family-owned hardware store. Typically, a customer walks in, does his shopping, and you are available to answer […]

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Personalization Translates into Increased ROI

2/25/2020 Direct Mail, Marketing, Small Business, Target Market Posted by spadmin

Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is key to driving both. In […]

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Get to Customers Before Your Competitors Do

1/28/2020 Direct Mail, Marketing, Small Business Posted by spadmin

As a smart competitor, you know that you need to snap up the opportunities before your competitors do. This includes potential customers. Your competitors are going after the same customers you are, so how do you attract them first? Here are three proven strategies that start at the mailbox. Choose the right mailing format. Not […]

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Little Known Ways to Boost Your Mailing Results

1/1/2020 Direct Mail, Marketing Posted by spadmin

Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1 This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here are three overlooked ways to boost your mailing results and maximize your […]

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Tips for Mailing on a Budget

11/5/2019 Direct Mail, Marketing Posted by spadmin

Tips for Mailing on a Budget Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don’t mail less. Mail smarter. Here’s how: Keep your list up to date. The most reliable way to […]

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Get Your Direct Mail Timing Right!

6/19/2019 Direct Mail, Marketing Posted by spadmin

How critical is direct mail timing? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns. Here are the similarities between Company A and Company B Both Companies: sell snow-clearing services to […]

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