How Marketing Is Changing in This “New Normal”

8/18/2020 Content, Marketing, Small Business Posted by spadmin

As the economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are. Here are three of […]

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Want to Improve Results? Look to Readability

4/14/2020 Content, Marketing, Small Business Posted by spadmin

Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. 1. Be specific. People are drawn to details. […]

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