Give Mom and Pop Some Business Love
To the millions who acted on their dream, we salute you. For days on end, you rise before the sun and outlive the burn of the midnight oil. You play a vital role in the economy and yet you don’t get the recognition you deserve. Because you have little time to work on absolutely everything […]
Read MoreAttention is Filtered
One of the most renowned marketers in the world Seth Godin says, “smart companies abandon worry and embrace change”. This post is inspired by some of his thoughts on marketing: People see right through fake. It melts away instantly (along with your money). Everyone in every type of business needs to be a marketer these […]
Read More5 Targets to Help Your Marketing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing projects? “Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators. By assigning each recipient […]
Read MoreWould You Want Your Grandmother to Buy This Product?
Every product tells a story. And as a business, you play a large part in what that story is. It’s called marketing. The best products represent an idea in the customer’s mind. It’s your job to figure out how to tell the story in a way that resonates with your customer and sticks. The problems […]
Read MoreGain New Business Through Effective Communication
If you look at what makes a business successful, you’ll probably notice that the company understands how to communicate. Businesses need to tailor their communications to several audiences, such as employees and vendors. But communicating correctly to potential customers will likely mean an increase in sales. Prospects need to know that you exist and that […]
Read MoreKey Shopping Trends You Need to Know for Your Marketing
In today’s changing and uncertain market, businesses want to be in tune with the most essential shopping trends. Here are three “must follow” trends that you need to know. These trends are not new. However, when things are in flux, it’s all the more important to focus on the basics. Think mobile, mobile, mobile. Mobile […]
Read MoreOnline Bounce? Lure Them Back with Direct Mail Retargeting
When someone says “retargeting,” many people tend to think of digital ads used to entice a customer or prospect back to a marketer’s website after they visited without making a purchase. But did you know that retargeting can be done with direct mail, too? Say a 30-something trail runner lands on the webpage of a […]
Read MoreWhat Makes “Personalized” Mailings Feel Personal?
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. Say you are a golf fanatic, […]
Read MoreDesign Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. 1. Know your corners. On a mail piece, the upper right-hand corner is where our eyes […]
Read MoreHow to Make Any Product Fascinating
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use your next direct mail, email, or multichannel campaign to get customers excited about what you have to offer? 1. […]
Read MoreWhy Account-Based Marketing (ABM) Is Hot in B2B
It’s the classic approach: Bring enough people into the sales funnel, and you’ll sell a lot of products. In the B2B environment, however, marketers are increasingly moving to a different approach, account-based marketing (ABM). Account-based marketing refers to targeting an account (a company) rather than an individual. Let’s look at how it works. 1. Pick the right […]
Read More5 Ways to NOT Lose Your Customers
You work hard at gaining your customers, and you need to work just as hard to keep them. Customers can be fickle, and without a little extra effort, they can defect to a competitor. Here are five ways to keep your customers happy and loyal to you. 1. Be proactive. Customer retention takes planning. Sit […]
Read More