Graphic Design

3 Things You Didn’t Know Fonts Could Do

11/24/2020 Branding, Graphic Design Posted by spadmin

What is the value of a font? These stylistic tools do more than communicate words on a page. Some are fancy, others are plain. Some are playful, and others are spooky. But all of them do more than create words. Like mood lighting, fonts set the tone for your communications in ways that you might […]

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What Drives Color Trends?

11/19/2019 Colour, Graphic Design Posted by spadmin

What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: How the eye sees color. This refers to the interaction of the object, the light source, and the […]

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