Counter Effects, a Leamington company, creates custom countertops, cabinets and closets. Counter Effects has been around for over two decades and wanted a new logo to reflect their presence. Along with a new logo, Counter Effects wanted an anniversary logo that would later translate into their redesigned logo. Our goal was to create an anniversary logo that would easily transform into their redesigned logo moving forward into 2018 and beyond. We wanted to show the ties to Counter Effect’s roots, so we decided to keep the c+e combination, with a modern twist.

The Process

The new logo is an evolution of the original brand that modernizes and streamlines the Counter Effects initials into a new logo mark. With the new logo, Counter Effects was provided with a redesigned brand that can be used in many applications throughout their company.