3 Tips for Successful Point of Purchase Marketing

5/8/2019 Marketing, Point of Purchase Posted by Brian Cornies

Point of purchase marketing that gets noticed takes skill. Hundreds of other items are fighting for the same attention, hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy. When creating point of purchase materials, opt for bright colors, […]

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Direct Mail and Digital Marketing

4/3/2019 Marketing, Print Marketing Posted by Brian Cornies

WaWhat was old is new again thanks to thinking inside the box. Add a QR code or augmented reality to any printed marketing piece and you’ve taken your direct mail and digital marketing to a new level. What is a QR code? You’ve probably seen them in magazines and other printed materials. A QR code […]

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Direct Mail VS Online Marketing

3/27/2019 Print Marketing Posted by Brian Cornies

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. This type of campaign is the “Old Faithful” of marketing—businesses count on them because they’re dependable and promise a consistent ROI. You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly […]

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You Know It’s Time for a Rebrand When…

3/6/2019 Branding Posted by Brian Cornies

Pull out your business card right now. Compare that to the last direct mail piece you sent. Now take a look at your signage. Are they all sending a consistent message? Would your customers understand what your company does in 3 seconds if they encountered your marketing? If the answer is “no” to these questions, […]

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3 Tips to Stand Out at Your Next Trade Show

3/5/2019 Banner Stands, Large Format Printing, Pop Up Walls, TradeShow Banners Posted by Brian Cornies

When designing a billboard, six words or less is ideal. You have a brief moment to capture a driver’s attention and get your idea across. The same strategy applies when designing your trade show display. Attendees can stop and learn more if interested, but your moment to engage them is fleeting. Trade shows are essentially […]

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3 Tips for Packaging That Really Packs a Punch

3/5/2019 Print Marketing Posted by Brian Cornies

Imagine Christmas morning with the most boring parents in the neighborhood. Two kids with bleary eyes and flannel pajamas tumble down stairs excitedly, only to stumble on a pile of building blocks and baby dolls. Their overly practical parents decided that glossy red and green paper was a waste of money. And curling the gold […]

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