Design Your Direct Mail for “Wow!”

10/13/2020 Direct Mail, Marketing Posted by spadmin

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. 1. Know your corners. On a mail piece, the upper right-hand corner is where our eyes […]

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How to Make Any Product Fascinating 

9/29/2020 Marketing, Small Business Posted by spadmin

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use your next direct mail, email, or multichannel campaign to get customers excited about what you have to offer? 1. […]

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Why Account-Based Marketing (ABM) Is Hot in B2B

9/15/2020 Customer Relationships, Digital, Marketing Posted by spadmin

It’s the classic approach: Bring enough people into the sales funnel, and you’ll sell a lot of products. In the B2B environment, however, marketers are increasingly moving to a different approach, account-based marketing (ABM). Account-based marketing refers to targeting an account (a company) rather than an individual. Let’s look at how it works. 1. Pick the right […]

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5 Ways to NOT Lose Your Customers

9/1/2020 Customer Relationships, Marketing Posted by spadmin

You work hard at gaining your customers, and you need to work just as hard to keep them. Customers can be fickle, and without a little extra effort, they can defect to a competitor. Here are five ways to keep your customers happy and loyal to you. 1. Be proactive. Customer retention takes planning. Sit […]

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How Marketing Is Changing in This “New Normal”

8/18/2020 Content, Marketing, Small Business Posted by spadmin

As the economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are. Here are three of […]

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3 Insider Tips All Nonprofits Should Know

8/4/2020 Digital, Direct Mail, Marketing, Not-For-Profit Posted by spadmin

Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three tips for making the most of your efforts. 1. More donations are driven by direct mail + digital. Direct mail is one of the most effective ways for nonprofits to solicit donations. However, these efforts work best in […]

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5-Step Checklist Before Refreshing Your Marketing

6/30/2020 Digital, Marketing, Small Business Posted by spadmin

Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of […]

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3 Misperceptions About Print

6/19/2020 Marketing, Print Marketing, Small Business Posted by spadmin

Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to, print is 43% less annoying than the Internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print […]

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What’s Another Name for Personalized Print Marketing?

6/9/2020 Direct Mail, Print Marketing, Printing Posted by spadmin

What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? Say you are a family-owned hardware store. Typically, a customer walks in, does his shopping, and you are available to answer […]

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For Better Results, Follow Your Curiosity

5/25/2020 Marketing, Small Business Posted by spadmin

Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in print or digital surveys, you can uncover valuable information that can improve your sales. One governmental agency shows us how it’s done. When the agency began implementing a new set […]

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Is a Custom Magazine Right for You?

5/12/2020 magazines, Print Marketing Posted by spadmin

When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may never have crossed your mind. But it might be something you want to consider. The use of custom magazines as a customer engagement tool is growing. “Hold up!” you might […]

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Data: You Can’t Market Without It

4/28/2020 Data, Marketing, Small Business Posted by spadmin

There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights, 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found that 69% of marketing leaders expect the majority of their decisions to be driven by data. Why […]

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