Design Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. 1. Know your corners. On a mail piece, the upper right-hand corner is where our eyes […]
Read MoreHow to Make Any Product Fascinating
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use your next direct mail, email, or multichannel campaign to get customers excited about what you have to offer? 1. […]
Read MoreWhy Account-Based Marketing (ABM) Is Hot in B2B
It’s the classic approach: Bring enough people into the sales funnel, and you’ll sell a lot of products. In the B2B environment, however, marketers are increasingly moving to a different approach, account-based marketing (ABM). Account-based marketing refers to targeting an account (a company) rather than an individual. Let’s look at how it works. 1. Pick the right […]
Read More5 Ways to NOT Lose Your Customers
You work hard at gaining your customers, and you need to work just as hard to keep them. Customers can be fickle, and without a little extra effort, they can defect to a competitor. Here are five ways to keep your customers happy and loyal to you. 1. Be proactive. Customer retention takes planning. Sit […]
Read MoreHow Marketing Is Changing in This “New Normal”
As the economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central outlines just how impactful some of these changes are. Here are three of […]
Read More3 Insider Tips All Nonprofits Should Know
Fundraising is the lifeblood of any nonprofit. Without donations, your mission doesn’t go on. Here are three tips for making the most of your efforts. 1. More donations are driven by direct mail + digital. Direct mail is one of the most effective ways for nonprofits to solicit donations. However, these efforts work best in […]
Read More5-Step Checklist Before Refreshing Your Marketing
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of […]
Read More3 Misperceptions About Print
Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the Internet.) Less annoying or not, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print […]
Read MoreWhat’s Another Name for Personalized Print Marketing?
What’s another name for personalized printing? Relationship marketing! This is an approach that uses personalized printing to focus on nurturing long-term customer relationships rather than pursuing just the short-term sale. How does this work? Say you are a family-owned hardware store. Typically, a customer walks in, does his shopping, and you are available to answer […]
Read MoreFor Better Results, Follow Your Curiosity
Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in print or digital surveys, you can uncover valuable information that can improve your sales. One governmental agency shows us how it’s done. When the agency began implementing a new set […]
Read MoreIs a Custom Magazine Right for You?
When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may never have crossed your mind. But it might be something you want to consider. The use of custom magazines as a customer engagement tool is growing. “Hold up!” you might […]
Read MoreData: You Can’t Market Without It
There is no getting around the increasing importance of data in marketing. In fact, according to Forbes Insights, 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive economy. Similarly, Gartner found that 69% of marketing leaders expect the majority of their decisions to be driven by data. Why […]
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