Give Mom and Pop Some Business Love
To the millions who acted on their dream, we salute you. For days on end, you rise before the sun and outlive the burn of the midnight oil. You play a vital role in the economy and yet you don’t get the recognition you deserve. Because you have little time to work on absolutely everything […]
Read MoreAttention is Filtered
One of the most renowned marketers in the world Seth Godin says, “smart companies abandon worry and embrace change”. This post is inspired by some of his thoughts on marketing: People see right through fake. It melts away instantly (along with your money). Everyone in every type of business needs to be a marketer these […]
Read MoreDo Your Business Cards Tell a Story?
Have you ever thought about what story your business cards are telling? If you are like most people, they say to your customers, prospects, and peers little more than how to get in contact with you. But used right, they can do much more. Here are some ideas for doing more with this under-utilized tool. […]
Read More5 Targets to Help Your Marketing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing projects? “Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators. By assigning each recipient […]
Read MoreWould You Want Your Grandmother to Buy This Product?
Every product tells a story. And as a business, you play a large part in what that story is. It’s called marketing. The best products represent an idea in the customer’s mind. It’s your job to figure out how to tell the story in a way that resonates with your customer and sticks. The problems […]
Read MoreGain New Business Through Effective Communication
If you look at what makes a business successful, you’ll probably notice that the company understands how to communicate. Businesses need to tailor their communications to several audiences, such as employees and vendors. But communicating correctly to potential customers will likely mean an increase in sales. Prospects need to know that you exist and that […]
Read MoreKey Shopping Trends You Need to Know for Your Marketing
In today’s changing and uncertain market, businesses want to be in tune with the most essential shopping trends. Here are three “must follow” trends that you need to know. These trends are not new. However, when things are in flux, it’s all the more important to focus on the basics. Think mobile, mobile, mobile. Mobile […]
Read More3 New Year’s Resolutions For Your Business
Today is the best day of the entire year to make your business better. Regardless of when your fiscal year begins or ends, tomorrow marks a new year and a fresh start for your business. Take advantage of this time as a chance to renew and refresh your company. We’ve explained three New Year’s resolutions […]
Read More3 Habits of Successful People
Has your productivity or concentration been lacking? It’s difficult to be 100 percent motivated and collected when your to-do list keeps growing. You can finish your list by writing tasks down, categorizing them and planning completion. But, sometimes that’s not enough. Here are three daily activities to help you be even more productive: Early bird […]
Read More3 Things You Didn’t Know Fonts Could Do
What is the value of a font? These stylistic tools do more than communicate words on a page. Some are fancy, others are plain. Some are playful, and others are spooky. But all of them do more than create words. Like mood lighting, fonts set the tone for your communications in ways that you might […]
Read MoreOnline Bounce? Lure Them Back with Direct Mail Retargeting
When someone says “retargeting,” many people tend to think of digital ads used to entice a customer or prospect back to a marketer’s website after they visited without making a purchase. But did you know that retargeting can be done with direct mail, too? Say a 30-something trail runner lands on the webpage of a […]
Read MoreWhat Makes “Personalized” Mailings Feel Personal?
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. Say you are a golf fanatic, […]
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